See similar sales for a domain

What this does

The "Similar sales" section on a domain's detail page surfaces past sales of names that match yours — either the exact same name on a different TLD, the plural / singular toggle, or names that contain one of your domain's tokens. The numbers come from a database of public marketplace sales (Sedo, NamePros, DNJournal, and broker newsletters) so you can quickly read what kind of price the market has paid for names in this neighbourhood.

Two quick-glance stats sit at the top of the section:

• "Top platform" — the marketplace where the most matches closed (the percentage tells you how concentrated the sales are on one venue).
• "Sales last year" — how many of the matches closed in the trailing 12 months, with the share of the full list. A high number means this corner of the market is active right now; a low number means most of the comparable sales are years old.

How to do it

1. Open Portfolio from the left sidebar.
2. Click any domain in the list to open its detail page.
3. Scroll the right column down to Similar sales and click to expand the section.
4. The list is grouped by match strength. Strongest matches sit at the top:

• Exact match — same SLD, any TLD.
• Plural / singular — your name with s toggled on or off.
• Token contains — sales whose name contains one of your tokens.

5. Within each group, the newest sale shows first. Each row tells you the domain, the platform it sold on (coloured tag), the month and year it closed, and the price.

Common questions

Why are there so few exact matches?

Exact matches only fire when another sale used the same second-level name. That's rare for long names and very common for short ones — tiger will see dozens of exact matches across .com, .io, .ai, while clickandcompare likely has none. The "Token contains" group is where most of the useful comparisons end up for descriptive multi-word names.

What does "Top platform" tell me?

It's the marketplace that closed the highest share of the surfaced sales. A name with Top platform: Sedo (47%) is one where the bulk of past trades happened at Sedo — you'd probably list there too. If the top platform is just 20% the field is fragmented, and listing on a single marketplace is less of a sure bet.

Why does the median price ignore the biggest sales?

The "Median" tag next to the section title strips outliers before computing — one rare seven-figure sale shouldn't drag the median for a corner of the market where every other sale is a few thousand dollars. The list itself still shows every sale, outliers included; only the headline number is trimmed.

How recent is the data?

The sales database refreshes on its own schedule per source: Sedo daily, NamePros weekly, DNJournal every two weeks, GritBrokerage monthly. The "Sales last year" tile is the quickest way to see whether matches are recent or whether you're looking at older comparables.

Why do platforms have different colours?

The colours are just a visual key so you can scan a busy list and tell venues apart at a glance — Sedo blue, GoDaddy red, Afternic green, NameJet purple, and so on. There's no value judgement attached to the colour.

When it doesn't work

"No similar sales found yet" appears even for common-looking names

The matching logic only fires on the tokens our parser found for your name. If your domain hasn't been scanned yet (you'll see Scanning… on the Registered variants section nearby), the token list is empty and there's nothing to search by. Wait for the variant scan to complete — it usually takes well under a minute — and refresh the page.

Prices in the list look wildly different to your name's category

Two things are happening:

1. The "Token contains" group is intentionally broad. A token like pet will match petfood.com, gopetsfast.com, and tinypet.io, even though those are wildly different markets.
2. The database pools sales from premium broker desks down to $1,500 marketplace sales, so the spread is real. Use the "Top platform" tag on each row to spot which segment it came from — broker-only listings (Lumis, HilcoDigital) tend to skew higher.