All help topics

Valuation

Generate a valuation estimate

Updated 2026-07-25

What this does

Euphyr calculates a fast, explainable estimate from reported comparable sales, keyword sales history, the domain's extension, and adoption of the same name across other extensions. A second pass adds active-website evidence after background checks finish. Prices are calculated by Euphyr Comps; they are not dollar amounts chosen by an AI model.

How to do it

  1. Open "Portfolio" on app.euphyr.com.
  2. Click the domain you want to value. The detail page opens.
  3. The price tiles appear at the top of the page. A first estimate normally arrives quickly and is refined as market checks finish.

Common questions

What do the four price tiles mean?

  • Liquidation — what you could realistically get if you needed to sell within about 30 days, typically to another investor at wholesale.
  • Expected sale — the most likely transaction value if you list the domain passively across major marketplaces and wait for a buyer.
  • Marketplace — the recommended public asking price (BIN) you should display on Sedo, Afternic, GoDaddy, and similar venues. This is higher than "Expected sale" to leave room for negotiation.
  • Strategic ceiling — the highest realistic price achievable through active outreach to the best-fit buyer, such as a company already using the same name on a weaker domain extension.

How long does it take?

The first calculation is database-only and normally appears within seconds. Cross-extension website checks can take longer; Euphyr automatically recalculates once those results arrive.

Can I refresh the estimate?

Euphyr recalculates estimates automatically when new market evidence arrives. Manual recalculation is an admin tool and does not appear in customer accounts.

What is "Why these numbers?"

Expanding this section shows the evidence behind the result, including comparable-sale coverage, keyword-sale strength, cross-extension alternatives, active same-name websites, and exact-name funded-company matches where relevant. It also shows the engine version and confidence level.

What does "Strong sales history" mean?

This badge means at least one meaningful word in the domain appears frequently in reported retail domain sales in the same position — for example, at the start or end of a two-word name. It describes historical domain-sale activity, not current Google search volume, and it is only a bounded input to the estimate.

Do registrations on other extensions matter?

Yes. Registered and active same-name domains can validate demand. Available alternatives work in the opposite direction because a buyer can choose them instead. An available matching .com is a particularly strong negative signal when Euphyr is valuing a different extension. Parked domains and several registrations controlled by one owner are weaker evidence than active sites operated by different businesses.

Does a matching funded company raise the price?

Not by itself. An exact-name company with a website can support a Strategic ceiling and appear as a possible lead. It does not increase the expected-sale or marketplace estimate, and it should always be reviewed for trademark risk before outreach.

Why are some tiles showing a dash (—)?

The Strategic ceiling tile shows a dash when there are no clear strategic upgrade buyers for that domain — for example, no live businesses using the same name on a weaker extension. The other three tiles always show a number once the estimate is ready.

What if the domain has no comparable sales?

Euphyr still returns a cautious low-confidence estimate. It combines a basic name and extension prior with any reliable keyword-sales evidence. The estimate is explicitly marked low confidence until stronger comparable evidence exists.

When it doesn't work

  • Spinner stays for more than a minute — Refresh the page. If the spinner remains, contact support so the valuation can be checked.
  • "Why these numbers?" shows no reasoning — The domain may only have a historical estimate. Contact support if the explanation does not appear after the background checks finish.
  • Prices look much too low or too high — Review the comparable sales in the "Comps" tab. The available matches may be limited or mismatched; contact support if the estimate still looks wrong after new market evidence arrives.